Case study / Logo & branding
GRATOSTYL — YouTube channel identity
A mark and a full graphics kit for a channel about old cars. The whole system is built around one image — a car dashboard: a segment display, a speedometer scale and warning lights instead of a plain wordmark.
- Client
- YouTube channel (automotive)
- Scope
- Mark, avatar, banner, system
- Year
- 2026
- Copyright
- Transferred to client
- Files
- SVG · PNG (outlined)
About the project
GRATOSTYL is a channel about old cars — the good old days. The brand had to say what the channel is about at a glance and work where it lives: on the avatar cropped to a circle, on the banner and under every video.
Instead of a plain wordmark, the whole identity grows out of a car's dashboard. The name lights up on a segment display, a speedometer scale with the needle on 90 runs beneath it, and three warning lights — oil pressure, charging and check engine — carry the accents.
Every file is real curves — text converted to outlines, the marks built from circles and polygons. They open in Illustrator as editable paths, with no raster graphics.
Avatar — composed in a circle
YouTube crops the avatar to a circle anyway, so the mark is composed in a circle, not a square. It stays legible at any size — from 176 px next to a video down to 48 px under a comment.
Warning lights — three accents
Palette
Deliverables
- Avatar 800×800 (PNG)
- Banner 2560×1440 (PNG)
- Horizontal lockup
- Monochrome variant
- Watermark
- Backlit (glow) version
- Clear space & minimum sizes
- SVG sources (outlined)
Copyright
Full economic copyright to the mark and the graphics kit was transferred to the client under a written agreement. The project is shown in the portfolio as the author of the work.